ASR.RAJ

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Legal & Security

Privacy Policy

How we collect, protect, and use your personal information.

Last Revised
Aug 28, 2026
Compliance
GDPR & BD Cyber Law

256-Bit SSL Encryption

All payment and session traffic is protected with end-to-end TLS/SSL military-grade encryption.

Zero Data Selling

We strictly never sell, rent, or trade your personal information or contact details to any third-party brokers.

Full Account Control

You have full authority to request data exports, update personal info, or delete your account records at any time.

Cookie Governance

Transparent cookie management ensuring only essential and consented tracking tags run on your device.
01

Introduction & Scope

Welcome to ASR.RAJ ("we," "our," or "us"). We recognize that your privacy is of paramount importance. This comprehensive Privacy Policy sets out how ASR.RAJ collects, uses, protects, and discloses information gathered from visitors, registered customers, verified sellers, and mobile application users across Bangladesh and worldwide.

We are dedicated to safeguarding your personal data in full compliance with the Digital Security Act of Bangladesh and global data privacy standards (GDPR/ISO 27001 principles).

By accessing asrraj.com, making a purchase, or using any associated services, you acknowledge that you have read, understood, and agreed to the practices outlined in this policy document.
02

Information We Collect

We collect various types of verified information to provide seamless order fulfillment, optimize customer experience, and safeguard against unauthorized activities:
Personal Contact Details
Full Name, verified Email address, Contact Phone number, Delivery Address, Postal code, and Account authentication credentials.
Transaction & Order Data
Order history, Cart items, Wishlist preferences, Invoice records, and Courier delivery tracking identifiers.
Technical & Device Log Data
IP address, Browser user-agent, Operating system, Screen resolution, Session timestamps, and Referring URLs.
Communications & Reviews
Live chat logs, Customer support tickets, Product reviews, Ratings, and Feedback submissions.
03

How We Use Your Information

We process your data strictly under legitimate business purposes and lawful grounds:
  • Order Processing & Logistics: Processing payments, preparing parcels, and coordinating doorstep courier dispatch across all 64 districts in Bangladesh.
  • Transactional Communication: Sending automated SMS and Email order confirmations, parcel tracking links, OTP verifications, and delivery updates.
  • Fraud Prevention & Security: Detecting suspicious logins, verifying OTP authentications, and stopping fraudulent payment attempts.
  • Service & Experience Optimization: Improving website speed, responsive layout, search indexing, and personalized product recommendations.
04

Payment & Financial Security

We do not store or retain full credit/debit card numbers or bank PINs on our servers. All digital payments are processed through PCI-DSS Level 1 certified gateway partners (including bKash, Nagad, Rocket, Visa, and Mastercard tokenized checkouts).

PCI-DSS Level 1 Certified Transactions

Your payment credentials undergo instant end-to-end tokenization directly with authorized acquiring banks and licensed mobile financial providers.
05

Cookies & Tracking Technologies

We use cookies, web beacons, and local storage tokens to recognize your device, maintain active login sessions, remember cart items, and analyze traffic trends.

Cookie Type Purpose Lifespan
Essential / Auth Maintains shopping cart items, user login authentication, and CSRF security tokens. Session / 30 Days
Analytics & Performance Aggregated page views, popular search keywords, and site speed telemetry. 1 Year
Preferences Remembers dark/light theme, currency format, and regional shipping settings. 6 Months
06

Third-Party Disclosures

We only share limited necessary information with trusted service partners strictly under non-disclosure obligations:
  • Courier & Logistics Partners: (Steadfast, RedX, Pathao) receiving customer name, phone number, and delivery address to complete package handoff.
  • SMS & Email Gateways: To deliver real-time OTP security codes and order receipts.
  • Legal Authorities: Only when strictly required by a court order or applicable government statutory regulations.
07

Your Rights & Choices

As an ASR.RAJ customer, you possess the following statutory rights regarding your personal information:
Right to Access & Portability
Request a complete digital copy of your personal data stored in our systems.
Right to Rectification
Update inaccurate or incomplete profile and address details directly in Account Settings.
Right to Erasure (To Be Forgotten)
Request the permanent deletion of your account and personal identifiable records.
Marketing Opt-Out
Unsubscribe from promotional emails and SMS broadcasts with a single click.
08

Data Protection Officer & Contact Desk

If you have any inquiries, feedback, or data privacy requests, please reach out to our dedicated compliance desk:
Email Support
privacy@asrraj.com
Response within 24h
Hotline
+880 1700-000000
Sat - Thu: 9 AM - 10 PM
Headquarters
House 42, Road 11, Banani, Dhaka-1213
Bangladesh

Have additional legal inquiries or privacy questions?

Our legal compliance and 24/7 dedicated customer support representatives are ready to assist you anytime.
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